About Parimatch

Discover more about the Parimatch betting site: sponsorships, awards, casino and more!

Parimatch is one of the strongest esports betting sites available to UK players, but what else does it have to offer? Below, we've detailed some key information about Parimatch, including sponsorships, awards, and everything else that is available to UK-based players.

Parimatch Information

Established in 1994, Parimatch is an excellent esports betting site, licensed by the Gambling Commission of Great Britain. However, there is plenty more on offer at Parimatch than just esports! Below, we’ll detail some of the extra aspects that players can enjoy.

Parimatch Esports Betting

As proven by our detailed Parimatch esports betting review, Parimatch has an incredibly strong offering for esports fans. With a range of games available, including FIFA, Overwatch and Call of Duty, and a diverse range of tournaments and events on offer, esports fans should always have something to bet on at Parimatch.

Traditional Sports Betting at Parimatch

Parimatch is primarily a sports betting site first and foremost, so offers all major sporting markets for players to bet on. Parimatch allows both live and pre-match betting on football, boxing, tennis, and everything in between.

Parimatch Casino

Players can also enjoy casino and live casino gambling with Parimatch. In fact, considering Parimatch’s heavy sports-focus, the site’s casino offering is really impressive. Players can enjoy all the most popular slots by big-name providers, as well as a solid range of live-dealer table games and gameshows. We were particularly impressed by Parimatch’s huge selection of Megaways video slots.

Which Company Owns Parimatch?

Parimatch is owned and operated by BV Gaming Limited, the company that also owns the Bet Victor and Talk Sport Bet sites. Parimatch was founded in 1994 and launched online in 2000. It joined the Esports Integrity Commission in early 2020. In 2021, Parimatch acquired the online poker room PokerMatch.

Did you know?
Success Icon A betting site so good it has a famous boxing ambassador!

Despite its positioning as an esports betting site, it’s clear that Parimatch is primarily a sports betting site. Just look at its ambassador, professional Ukrainian boxer Oleksandr Usyk!

Parimatch Awards and Recognitions

Parimatch has won a range of awards since its inception in 1994. In 2021, Parimatch was named the Brand of the Year in Sports, while also winning Best Advertising and Best Program for Working with Fans. More recently, in 2022, Parimatch was nominated for the Platform Provider of the Year award by the SBC Awards.

Parimatch Sponsorship

Parimatch sponsors a range of businesses and has a number of sports-related partnerships. Parimatch Ukraine is the title partner of the Futsal Association of Ukraine and its national team. In 2021, Parimatch signed a three year sponsorship deal with Chelsea Football Club. The betting site also has commercial deals with Aston Villa, Leicester and Newcastle. In 2020, the betting site partnered with esports organisation Fnatic, in a two year deal that has since ended.


When was Parimatch founded?

Parimatch was initially founded in 1994 in Kyiv, Ukraine. The online version of the site was launched in 2000.

Who owns Parimatch?

Parimatch is co-owned by Sergey Portnov, who acts as the company’s chairman of the board. Portnov is the former CEO of Parimatch. Todd Boehly is another of Parimatch’s owners. In terms of companies, Parimatch is owned and operated by BV Gaming Limited.

Does Parimatch have a casino?

Parimatch does have a casino, with a range of slots and table games available. From jackpot slots to Megaways to classic slots, Parimatch has plenty to offer casino fans. There is also an extensive live casino available at Parimatch, so fans of live dealer roulette, blackjack, poker or gameshows will also be well catered for.

What is Parimatch?

Parimatch is a sports betting company launched in 1994. It has a betting site with a strong focus on traditional sports, esports and casino games. It is licensed for use in the UK by the Gambling Commission of Great Britain and offers its players the opportunity to claim a number of different welcome bonuses and offers.

Is Parimatch safe?

Parimatch is perfectly safe for use in the UK. It is a legal and regulated gambling site, overseen by the Gambling Commission of Great Britain. Parimatch ensures that users’ data and funds are safe and secure at all times.

Where is Parimatch based?

Parimatch was initially founded in Kyiv, Ukraine. Since its inception, the company has entered a range of different markets, including Kazakhstan, Tanzania, Cyprus, India and the UK. Parimatch is headquartered in Limassol, Cyprus.