About Betfair

Learn about the Betfair betting site: awards, sponsorships and more!

Betfair is one of the most popular esports betting sites in the UK, but what else does Betfair offer? Below, we take a deep dive into the Betfair site and provide you with information about the company's ownership, sponsorships and awards. Keep reading to find out more!

Additional Betfair Information

Betfair was launched in 2000 and has since catapulted itself to the forefront of the betting industry. The site is based in the UK and is licensed by the Gambling Commission of Great Britain. Although its esports section is excellent, Betfair is primarily a traditional sportsbook. With this in mind, we’ll demonstrate the extensive range of additional features that Betfair has, outside of esports.

Betfair Esports Betting

As we demonstrated in our extensive Betfair review, the site has plenty to offer esports fans. From classic games that have stood the test of time, such as CS:GO and League of Legends, to newer titles like Valorant, esports fans will have plenty of choice at Betfair. There is also a good range of markets available, including some esports-specific betting types. In short, there is plenty to love about Betfair and its esports offering!

Traditional Sports Betting at Betfair

Betfair is one of the UK’s most popular traditional sportsbooks. Alongside traditional sports betting (both pre-match and in-play), Betfair offers a betting exchange service that allows players to place bets against other players. All major sports are offered at Betfair, as well as some more niche ones, including chess, Gaelic Games and surfing.

Betfair Casino

The Betfair Casino is one of the best aspects of the Betfair brand. With an extensive casino and live casino section, players can enjoy a phenomenal selection of slots, live casino and table games, as well as bingo. Whether you’re looking to enjoy some classic slots, some daily jackpots or a game of live-dealer Crazy Time, Betfair has you covered!

Which Company Owns Betfair?

When trying to learn as much Betfair information as possible, it’s important to understand who owns the site. Betfair is owned and operated by Flutter Entertainment, following a merger with Paddy Power in 2016. Betfair was founded by Andrew Black and Edward Wray in 2000. In 2006, Softbank purchased 23% of Betfair and the company was floated on the London Stock Exchange in October 2010.

Success Icon Betfair is the world’s biggest betting exchange!

As well as being one of the largest, most popular sports betting operators, did you know that Betfair is also the biggest betting exchange in the world?

Betfair Awards and Recognitions

Betfair has won a range of awards since its inception in 2000. This includes the Queen’s Award for Enterprise, in the Innovation category – which the company won in 2003 – and the International Trade category – which the company won in 2008.

Betfair Sponsorship

Betfair has signed a huge number of sponsorship deals over the last two decades, including Barcelona Football Club, and Conmebol, the South American football governing body. More recently, Betfair announced it was becoming the official betting sponsor of Sociedade Esportiva Palmeiras and Cruzeiro, two hugely successful Brazilian football clubs. 


When was Betfair founded?

Betfair was founded in June 2000 by Andrew Black and Edward Wray. It is headquartered in London, UK.

What is the Betfair Exchange?

The Betfair Exchange is the largest betting exchange in the world. The Betfair Exchange allows customers to bet against each other, rather than against Betfair itself. Players that think an event will take place (backers) are matched with players that don’t believe it will happen (layers). By removing the need for the bookmaker’s margin, the odds on the Betfair Exchange can often be better than those found at other betting sites.

Who owns Betfair?

In 2016, Betfair merged with Paddy Power to create Flutter Entertainment, which currently owns the site. Peter Jackson has been the acting CEO of Betfair since January 2018.

Is Betfair legal?

Betfair is perfectly legal. It is regulated in the UK by the Gambling Commission of Great Britain, and so UK-based players can use Betfair, safe in the knowledge that their funds and data are safe.

Which countries use Betfair?

Betfair is an international company. It has headquarters in London, UK, but conducts its international business in Ceuta and Malta. In 2014, Betfair was granted a gambling licence by the State Gambling Commission of Bulgaria and launched the Betfair Exchange in Italy. The company also launched the Exchange in New Jersey, United States, in 2016. The Betfair online casino was launched in 2021 and is currently available to players in the UK, New Jersey, Argentina, Mexico, New Zealand, Australia, Iceland, Ireland and certain US states.

Are Betfair and bet365 the same?

Despite the similarities in the name, Betfair and bet365 are not the same. Both are UK-based sports betting sites, but Betfair is owned and operated by Flutter Entertainment, whereas bet365 is owned by Denise Coates, the company’s founder.