About bet365

From awards to sponsorships, and everything in between, learn about the bet365 betting site!

bet365 is, first and foremost, a sports betting site. That being said, there is plenty on offer for fans of casino and esports betting. We've found all the primary bet365 information relevant to esports bettors in the UK.

Extra bet365 Information

Launched in 2000, bet365 is a betting site available to UK players, licensed by the Gambling Commission of Great Britain. Although the bet365 esports betting options are excellent, the site has plenty more to offer prospective bettors. Below, we’ll go into detail about some of the other aspects of the site that new players might be interested in.

bet365 Esports Betting

We covered everything esports in our comprehensive bet365 review, but it’s worth mentioning again. With a strong range of esports on offer, including Call of Duty, Dota 2, League of Legends and CS:GO, as well as a good variety of betting markets, esports fans will be well catered for on bet365.

Traditional Sports Betting at bet365

When learning about bet365, it’s clear that it’s primarily a sportsbook. With a particular focus on football and horse racing, bet365 has long since been a go-to for all things traditional sports betting. With plenty of sports on offer, both mainstream and niche, and lots of sport-specific bonuses, players will have plenty to keep them engaged at bet365.

bet365 Casino

The bet365 Casino is also a great option for fans of video slots and live casino games. Whether you’re looking for the latest Megaways games or want to play a game of poker with a live dealer, there should be enough options at bet365 for you to enjoy.

Which Company Owns bet365?

bet365 was founded by Denise Coates in 2000, and her brother, John Coates, currently acts as joint chief executive. bet365 is privately owned, meaning that no company owns it. Instead, Denise Coates currently is a majority shareholder, owning 50.1% of the company.

Did you know?
Success Icon Bet365 is one of the UK’s biggest sports betting sites

Since its inception in 2000, bet365 has acquired over 80 million customers worldwide, employing over 6,000 members of staff. It is one of the biggest UK-based betting brands.

bet365 Awards and Recognitions

bet365 has won numerous awards since its inception. Some of these include:

  • Best Mobile Sports Product (EGR Operator Awards)
  • Bookmaker of the Year (SBC Awards) – five consecutive years
  • Number One (EGR Power 50 Summit) – eight consecutive years
  • Best Sports Betting Operator (EGR Operator Awards)

bet365 Sponsorships

bet365 proudly sponsors a number of events and teams around the world. In 2023, bet365 signed a number of sponsorship deals within the horse racing industry, for example. Some of these include:

  • Ascot
  • Sandown
  • Perth
  • Newmarket

bet365 is also the current sponsor of Stoke City Football Club and Boxxer (a British professional boxing company), amongst other companies.


When was bet365 founded?

bet365 was founded in 2000 in Stoke-on-Trent, UK. After developing a sports betting platform, bet365 was launched fully in March 2001.

Who is the owner of bet365?

Denise Coates is the founder and owner of bet365. After acting as the managing director for her family’s betting shops, Denise Coates developed a sports betting platform, borrowed £15 million from the Royal Bank of Scotland, and launched bet365. She is currently still the majority shareholder in bet365, holding 50.1% of the shares. Her brother is the joint chief executive and her father is the company’s chairman.

Does bet365 have a casino?

bet365 does have a casino. It is a good option for fans of slots, jackpots and live casino games, although there are stronger offerings elsewhere. There is also a specific bonus available for new casino customers: deposit £10 and earn 50 free spins.

Where is bet365 based?

bet365 is headquartered in Stoke-on-Trent, which is where it was founded in 2000. In 2008, bet365 relocated its gaming hub to Gibraltar and has since opened an additional office in Manchester, as well as offices in Australia, Bulgaria, Malta and the United States.

What is bet365?

Bet365 is a sportsbook and casino site based in the UK. bet365 describes itself as “a local company on a global scale”. Players can engage in traditional sports betting and esports betting, as well as enjoying an extensive casino and live casino section.

Is bet365 safe?

bet365 is perfectly safe. It is licensed and regulated by the Gambling Commission of Great Britain and adheres to all the relevant Know Your Customer checks and GDPR laws. bet365 is also a huge advocate for responsible gambling and is always there to support players that might be struggling.